It takes all five minutes for the old truck to fire up. And somehow, what should be an utterly boring (if not downright frustrating) video is completely and utterly compelling.
Maybe it's the accents, as exaggerated as they may be. Maybe it's the surprisingly elaborate video editing—multiple camera angles! Smooth cuts! A completely overkill studio-quality microphone positioned to pick up the sound of that struggling, ice-cold engine!
The YouTube description says this video was created for diesel parts supplier IDParts' annual Cold Start Contest, the rules for which are stone simple: "Film yourself starting your diesel in the cold, upload it to YouTube and send us a link!"
We don't know if these guys won, but we hope they did. That 33-year-old pickup may be reluctant to wake up on a frigid day, but with the right loving touch, it doesn't let its owners down.